What's the aim?
To come up with Brand Identity for a family business embracing the rich traditions of classic Filipino cuisine moving to a charming bistro atmosphere. With the challenge to market cuisine usually eaten in a village or family gathering in a restaurant setting. There had to be some emphasis on the change in a more contemporary look and feel.
Brand Identity
The Lechon Melchor brand identity reflects the simplicity and boldness of its main offering. Rooted deeply in Philippine history, Lechon has long been a centerpiece of Filipino festivities, symbolizing warmth, community, and celebration.
The color palette features rich deep yellow and vibrant red tones, which not only evoke appetizing appeal but also reinforce the heritage and passion behind this traditional cuisine. Together, these design elements create a memorable and inviting brand that honors cultural traditions while appealing to modern tastes.
